The studio diary

of a writer

Hi, I’m Elin.

By day, a content marketing manager at a Stockholm-based tech scale-up.

This is my nights-and-weekends space. A room of my own, for my own creative expression, artistic interests and projects.

My studio diary.

I’m trying to write a novel.

Sometimes it’s going well, sometimes it’s not. I call this book project Seaglass. My studio of choice is a café with big windows and good coffee.

I write my studio diary on Substack.

I started blogging a decade ago. In different ways, I’ve always written about my creative projects. I collect inspiration, document projects, reflect and connect with like-minded creative souls.

Why? Because it’s fun. Because in a world where so much is done practically, commercially, strategically, I find liberation in a space purely for artistic expression and play.

So, I share stories from creating. Following inspiration, pondering about next steps, and loving the messy creative process.

Resource library for creatives

With a decade of blogging about creativity, I’ve gone through many projects, processes and creative blocks. For a while, I was a creative coach.

I’ve thought long, deep and hard about what it means to create. Figured out what helps us get unstuck and create what we dream of creating.

Some of what I’ve created and learned over the years is gathered on my resources page.

So who am I, then?

A Swedish bookish cat lady. Thoughtful yet cheerful, easily inspired, fond of the nuanced complexity of art and humanity.

Read a lot, sometimes classics, sometimes fantasy, but mostly contemporary literary fiction.

Intuitive, mindful, intentional. Enjoy tarot as a tool for reflection. Put stickers in my journal.

Love nature and the seasons, but also the city. Adore the yoga studio, but still struggle to reach my toes.

Writing is my first craft, but I like to learn and dabble.